Seriously I just found out what Yeezus was today! I see that shit everywhere!!

Don't get me wrong I am captivated by his complexity.

But the fact that YEEZUS has turned into a movement is even more captivating.

The influence that comes with Kanyes position as the most prolific entertainers of our time has a side effect, a bug I've noticed going around lately is this inability of certain classes of youth sporting this YEEZUS brand, with shirts like 'YEEZUS for president' - as what I presume is an emblem juxtaposing the revitalisation of language and imagery of the ugly present and even uglier past of America culture - to recognise how much of it actually set's  the anti-establishment movement by a few steps backwards.  How? Because 

(It's probably just my ego-anarchist point of view talking) but it just seems all to much like accidental exploitation, matter of fact,  I insist its a bratty and skillful exploitation of their vunlerablities, the result of ingenious conceptualisation and timely execution .

Albeit, the face value of his art is quite...not all that...aesthetically pleasing to my ear.. but *cough* he is the last person I would take a lecture from in consumerism and moral ethics though... Do we not speak of the same Kanye who spent 2 million on his wedding and says happiness cant be bought with a gucci bag? and he's still making you buy these Yeezy kicks?? so that You support buying his shit to make a statement a statement that I find myself curiously moved by in regarding the reinforcement and management of homegrown culture markets whereby Kanye presents an idea that large labels and corporations are preying on the discontent, and big assailents such as Bently, are used to exclusively target black people for their brainwashing, as the idea of 'hood dreams' that is not all that unique to hip hop, and, these big labels are insistent in deploying  the segmentation of america in rhetoric and in practice, and so kind of  in a way he validates blackness in mainstream culture especially accredited to his early stage, but just not in the same kind of way we are suppose to see the inherent consumerist exploitation and sexism and whatever in YEEZY as a performance??- a character portayed by Kanye the same way he portrays jesus on stage? I seriously don't hate him (or try not too), as he deserves the respect for spreading the outlawish, primal awareness in some double standards that exist in society. But, I'm saying it might be different for you, but he makes me feel dumb. Probably could be worse off though, notably for those caught up in the mainstream who do not have the ability of rap to metaphorically hide their emotional vulnerability, or worse, those in the mainstream who have no choice but to always take speech from celebrities so literal, as if to patronize  in a sense we are incapable of recognizing or admitting that a powerful black man that can easily take Obamas office- can't be intellectually capable of figurative speech to engender us as a whole? It's just some small idiosyncracies that have me hexed, but yeah, he ain't artsier than me??